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Coming soon · Labs

Ad Autopsy.

Find out what's killing your creative.

Your ad works. But is it worth experiencing?

Coming soon: A technical and creative deep dive into your HTML5 ads.

Your HTML5 ad might pass every technical check and still fail to make an impression. Ad Autopsy will examine the code, inspect the creative and show you where there's room to improve.

Ad Autopsy is in planning. There is no upload, no automated scoring, and no finished audit product yet.

Request early access Want to see how we build ours? Explore Inside the Ad

What we're building

Four planned analysis areas

Planned capabilities — not available yet. These describe what we intend to build.

01 Planned analysis

Technical Craft

  • HTML, CSS, and JavaScript structure
  • File weight and assets
  • Dependencies and export fingerprints
  • Potential technical optimizations
02 Planned analysis

Creative Originality

  • Visual distinctiveness and template feel
  • Creative idea and moments of surprise
  • Craft quality
  • Reasoned qualitative judgment
03 Planned analysis

User Experience

  • Readability and information hierarchy
  • Clarity and animation
  • CTA and interaction design
  • Attention versus distraction
04 Planned analysis

Ad Readiness

  • Technical format checks
  • Typical ad-server requirements
  • Hints at possible compatibility issues
  • Potential optimization opportunities

Origin signals

Built by hand or exported by a builder?

Ad Autopsy will look for technical clues about how an HTML5 ad was produced — export metadata, libraries, file structures, and familiar code patterns.

Those signals are clues, not proof of origin. A banner builder is not automatically a quality flaw — and we make no blanket claims about specific vendors.

Concept preview

What a report could look like

Fictional findings for illustration. No scores, no measured results, no upload output.

Two labs, two jobs

Inside the Ad ≠ Ad Autopsy

Ad Autopsy

Ad Autopsy: a planned audit tool for creatives you upload — technical and creative.

Coming soon · Labs

Interested in early access?

Reach out with Ad Autopsy Early Access as the project type. We’ll keep you posted when there’s something real to share — no fake waitlist, no upload queue.

Request early access